In the last year, there has been a great deal of activity in the mobile ad network space.
The Big Two: Google and Yahoo
In September Google announced plans to ramp up a mobile version of AdSense - where mobile content publishers can include targeted ads from Google's network. And in March of this year, Yahoo announced its plans to build a mobile ad network, and that it had signed on MobiTV, Opera, and Go2 to its network.
Buying Spree
Many of the other major players have opted to buy their way into this important sector rather than building their presence organically. Recent deals include:
- Microsoft's Purchase of ScreenTonic in May
- AOL's Purchase of Third Screen Media in May
- Nokia's Purchase of Enpocket in September
Pure Play Mobile Advertisers
The activity over this past year clearly demonstrates that the big players recognize the importance of the mobile advertising market. And while there is some consolidation, the market is still in the early phases with many mobile advertising startups innovating in the sector. AdMob is one of the largest players with nearly 8 billion impressions already served today!
My prediction for the sizzling mobile ad network sector: in 2008, AdMob gets acquired (by Google or Yahoo).
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1 comment:
According to an article in today's NY Times, Yahoo just announced a deal with Telefonica, a Spanish Telecom company with over 200M users.
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